Growing a National Care Training Leader With Strategic Content, Video and Design
ETHICAL WORKFORCE SOLUTIONS
Ethical Workforce Solutions (EWS) provides accredited training and consultancy across the health and social care sector. With centres in Colwyn Bay, Ellesmere Port and Manchester, they’re building a national reputation for people-first, values-led training.
We’ve been their creative partner from the start — supporting their growth with strategy-led content, design, and video.
SERVICES WE DELIVER
Video Production | Content Strategy | Graphic Design | Social Media Management | SEO Copywriting | Brand Development | Website Content | Print Design | VR Video Development
Working Together
Ethical Workforce Solutions needed a creative partner who could jump in quickly, understand their world, and help shape the next stage of their growth. From day one, we saw a shared energy — a belief in doing things ethically, purposefully and with people at the heart.
We came on board to support their marketing across the board — from strategy to content, design to video — and have been working alongside them ever since to help raise their profile, build trust, and share the powerful work they’re doing.
Our Approach
We work as an extension of the EWS team — creating campaigns that are clear, engaging and aligned with their values. From internal comms to social campaigns, every output is purposeful and people-focused.
Key deliverables include:
Short-form video content and training coverage
VR video development for immersive dementia training
Social media content across LinkedIn, Meta and YouTube
SEO content: blogs, landing pages, keyword-led site content
Event and print materials
Ongoing design and brand support
Strategic Video Content
We create regular short-form video content designed specifically for social platforms — from fast-paced course explainers to behind-the-scenes training moments and expert soundbites. Our work supports campaign goals, drives visibility, and makes complex training topics more accessible and shareable.
These video shorts now form a key part of Ethical Workforce Solutions’ brand presence online — helping them connect with care professionals, commissioners, and training leads across LinkedIn, Facebook and Instagram. We collaborate closely on to ensure each piece feels both human and strategic.
Impact & Expansion
Our creative support has helped underpin Ethical Workforce Solutions’ strategic growth — from centre launches to course rollouts. We’ve promoted their expanding portfolio (including trauma-informed care, neurodiversity, CHAPS, CPAP and ILS), built campaigns that resonate locally and nationally, and ensured that every piece of content reflects their values.
Trusted Partnership
The pace of change in care and training is fast — so we stay flexible. From last-minute event campaigns to custom visual content for stakeholder presentations, we’re embedded in Ethical Workforce Solutions’ team and trusted to deliver. With strong lines of communication and shared values, our collaboration continues to grow alongside them.
The Results
+146.4%
+89.8%
increase in organic page reach
+66.7%
increase in followers
Over the past year, Ethical Workforce Solutions has seen strong growth in search visibility. With consistent content, SEO-focused landing pages, and targeted blog strategy, they’re now ranking on page one for key training terms — and seeing high click-through rates on both branded and course-related searches. As a result, more of the right people are finding them at the right time.
+70%
increase in clicks from Google search
+72%
increase in impressions
+73.6%
click-through rate on branded searches
Future Focused
As Ethical Workforce Solutions continues to grow, so does their impact. From opening new training centres to expanding their course portfolio, they’re now a trusted provider for organisations across the UK — including the NHS, Stockport Council, Anglesey Council, Denbighshire County Council, Bluestones Medical, and Partners in Care (Shropshire, Telford & Wrekin). With new partnerships forming across the health and social care sector, we're proud to support their mission with creative that grows alongside them.
“We’ve been working with Yoke Creative Agency and it’s been a genuinely refreshing experience. Their creative input and collaborative approach have added real value to our projects, and their excellent communication makes the process smooth and engaging.
What really sets Yoke apart is their adaptability—they consistently tailor their support to meet the evolving needs of our growing business. As a neurodivergent professional, I especially appreciate their inclusive and understanding approach, which makes collaboration both effective and empowering.
We’re excited to continue working with Yoke and really value the partnership we’re building.”
Nettie Thompson, Director of Learning & Development, Ethical Workforce Solutions
