TLC Property Marketing Campaign

After completing a successful rebrand for the fantastic TLC Property it’s now time to start a 6 week video campaign to relaunch TLC and also make tenants and landlords aware of the big changes in legislation starting December 1st in the uk.

As part of TLC’s relaunch Yoke have been commissioned to make a series of videos for their socials and website. The aim is to make people aware of their new look and advertise their services for Landlords and tenants. Also inform them of the the biggest changes in housing law in Wales for decades starting December 1st 2022. The laws are being set to improve how we rent, manage and live in homes in Wales.

Yoke have just finished making all the videos and the first one went out on TLC’s Facebook page on Monday 3rd of October. We captured lots of footage of the North Wales area over the past few weeks and also some properties that TLC look after in the area. With the messaging so important in this campaign - we have created lots of varied on brand graphics to grab attention. The graphics needed to be classy and to the point whilst keeping in mind that the audience would be very varied in age and purpose for using TLC’s services.

Creating the music and sound design for the videos was also very important -with video and audio being central to online advertising in 2022. We created the music to have a classic and stylish vibe whilst being modern too. Composed using strings and piano and a selection of beats to compliment the classic feel of TLC.

Below is the first of the videos introducing TLC Property with their brand new look!